What drives us

SPEEDms was built by operators who’ve led through the realities of growth—leaders who understand that success is defined by the ability to translate vision into disciplined execution.

Our values

Stewardship

We operate with stewardship first—treating every relationship and resource as a responsibility and an opportunity.

Excellence

We pursue excellence through accountable execution, grounded in continuous learning and improvement.

Trust

We lead with trust—serving with honesty, humility, and courage.

Our origin story

SPEEDms was born from firsthand experience. Inside growing, mid-market companies and alongside leadership teams, we saw the same pattern: strong strategies, capable teams—and execution that struggled to keep pace as complexity increased.

The issue wasn’t effort. It was a lack of a shared system to connect strategy to daily decisions, keep priorities clear, and make progress visible in real time.

Without that, alignment fades. Work expands. And strategic drift sets in.

We built SPEEDms to solve that—creating a system that keeps strategy, execution, and accountability continuously connected as organizations scale.

“It started with a familiar frustration—late nights, disconnected tools, and the constant challenge of turning strategy into real progress.”

Joe Rogness, CEO

Why we built SPEEDms differently

We didn’t set out to build software—we set out to solve strategic drift.

That meant starting with methodology, not product. We designed a single system that connects strategy, execution, operating rhythm, accountability, and evaluation—so alignment doesn’t break as work begins.

Then we made it usable. Early teams showed us that even the right system fails if it’s too heavy, so we removed friction without sacrificing rigor—simpler onboarding, clearer roles, faster time to value.

Today, teams can bring what they already have and quickly operate inside a shared system that makes execution visible and drift harder to hide.

SPEEDms exists to turn ambition into outcomes—by keeping strategy, execution, and accountability continuously connected.

Meet the Team

Joe Rogness

FOUNDER, CHIEF EXECUTIVE OFFICER

Multiple CEO roles in technology-based customer experiences and platform products with consulting practices to enable smart strategy.
Tom Healy

CHIEF PRODUCT OFFICER

Over 30 Years of experience in engineering and deploying mission-critical systems, With a core specialization in operational and analytical database design.
Chris Ohlsen

VP, PARTNER ENABLEMENT & CUSTOMER SUCCESS

Customer experience and partner enablement across manufacturing and customer experience-driven companies.
Garrett Kranz

VP, SOLUTIONS DESIGN

Architect of customized customer solutions across SaaS and platform experiences.
Chris Karls

VP, UX & DESIGN
Experience design and customer experience expert across numerous technology-driven experiences.
Kristin Carlson

CFO
Financial leader with deep technology and software roots.